Who are we – إرادة

About Us

The Founding of Erada

In 2022, Erada was established as an Egyptian company through a collaboration between Etisalat by e& and “the Sovereign Fund of Egypt,” facilitated by the sub-fund for financial services and digital transformation, alongside Amr Abouelazm. At Erada, we harness technology to offer sophisticated financial services tailored to various industries and projects. Our social mission revolves around continuously supporting youth empowerment and women’s advancement. We aim to enhance solidarity and financial inclusion, ultimately elevating living standards and providing employment opportunities for all.

Our Vision

At Erada, we aspire to achieve positive social and economic impact in our community by fostering financial inclusion. Through opening new market horizons and promoting entrepreneurship, we aim to empower individuals and businesses alike. Utilizing technology as our ally, we diligently strive to provide diverse financial solutions, contributing to the enhancement of the quality of life across Egypt.

Our Mission

Empowerment through Financial Literacy is at the heart of our mission. We are dedicated to enhancing financial education as the essence and foundation of our purpose. Committed to raising awareness and providing knowledge about customer needs and the multitude of options in financial products and services, we empower clients to make informed decisions and easily achieve financial empowerment.

Corporate Social Responsibility

At Erada, we are committed to creating positive social change and fostering sustainable economic growth. Since our launch in 2023, we have made significant strides in promoting financial inclusion, empowering women, reducing poverty, and supporting innovative projects.